How can I help you?
As an FTE, Contractor or Consultant:
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Strategy Development and Execution
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Business, Marketing, Brand, Product, Innovation
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Business Development
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New Product Development & Innovation
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Marketing
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Traditional
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Digital and Social Media
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Omnichannel
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P&L Management
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Pricing & Positioning
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Guerilla
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E-commerce
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Project Management
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Sales Forecasting and Training
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Research & Analysis
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Upcycling & Sustainability
Channels: B2B, B2C, D2C
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MBA
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BBA in Marketing
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BA in Psychology
From Underwear to Power Tools, to...
Starting out my career literally in underwear, managing the men's underwear line for Jockey International, I have always been driven to grow and to improve my business.
Grow: sales, profits, share, distribution, brands, products lines, customers. Improve: processes, time to market, profitability, sustainability.
My approach:
1) Begin with your end user (consumer) in mind, empathetic to their needs.
2) Understand the needs and objectives of your business and the challenges in meeting them.
3) Address the challenges through strategies that focus on driving growth in both top and bottom-line results with a comprehensive attack including: developing new products and processes, reducing costs, expanding distribution, adding revenue streams and building brands, consumer awareness and consumption.
My results: Over the past 25+ years it has been a mutually rewarding journey successfully developing and implementing business, marketing and innovation strategies which generated millions in sales and profits for leading companies, such as Bosch, Dremel, Dole, Chiquita, Driscoll's and Bolthouse Farms. Chances are very good that you have consumed or used one of my products.