Creating, Innovating and Delivering Results
While most new products fail, most of mine have succeeded! Delivering millions in sales and profits for leading brands with very modest marketing budgets and aggressive development timelines. Along the way, I have improved time to market consistently up to 40%. This means you generate sales and profits faster and achieve first mover advantage. I create and improve product development processes while developing new products. It's like building a runway as you are taking off.
What can I help you create to grow your business?
Some of my best work
Bolthouse Farms Refrigerated Yogurt Dressings & Extra Virgin Olive Oil Vinaigrettes
Launched in 2007, I grew the line to over $10 million in annual sales, 9 dressings and 5 vinaigrettes with 40% national ACV and over 80% ACV is some major markets. The first yogurt based dressing line, it created a new sub-category of refrigerated dressings which turned a decling category into a growing one. By delivering on the promise: "Less than half the calories and fat- with all the flavor" it delighted consumers and brought new users into the category. The line is still thriving nationwide. https://www.bolthouse.com/products/dressings/
Chiquita Fruit Smoothie (sold in Kraft Lunchables)
Provided a full serving of fruit in Kraft Lunchables with the creation of the Chiquita Strawberry Banana fruit smoothie in a pouch. Delivered a full serving of fruit. Over a million pouches were sold per month in a variety of Lunchables kits sold nationwide supported with a multimedia campaign including several TV commercials, such as: Kraft Lunchables With Smoothie Commercial
Dremel Advantage High Speed Rotary Saw
Expanded the Dremel brand and defended it from encroaching competition by creating the fastest cut-out tool, along with a system of 3 attachments and 4 cutting bits. It was first in the category with soft grip and variable speed. With nationwide distribution, the line achieved nearly $20 million in annual sales, over $9 million in net profit and #2 brand position.
Smarty Pants Organics Probiotic Gummy Vitamins
Developed industry first organic probiotic vitamin gummy line, providing over $2 million in first year sales. Achieved nationwide distribution in major retailers, including Walmart, Target, Kroger, Walgreens, and CVS as well as Costco and Amazon. Grew my portfolio of 22 accounts a combined 20% over PY to over $40 million in annual sales.
Awarded two design patents for packaging created for new products:
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Driscoll’s Berries to Go, sold in singles or 3-packs in retail grocery stores and
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Dremel’s line of over 150 accessories. New clamshell held accessory and instruction manual in 15 languages.
